"Art of War" adidas springblade saldi , "Shi" There is a saying: "So and skilled persons, help of trend momentum," meaning that those who are good at fighting, often full advantage of the situation and the situation changes. In fact, the same business enterprise, particularly in business crises is itself a kind of "potential", a different normal state of "situation" and the emergence of change. So, how to find "potential" change, grasp the "potential" state of development, the use of "potential" turning point adidas zx flux saldi , and use the "potential to" create "potential", so as I was using was successful crisis Marketing , Through the key to the crisis. Ready: ready to go is the business establishment in peacetime contingency plans and early warning systems, and staff training and enhance the sense of crisis and to increase recognition of a crisis, you can systematically step by step, and Bu Zhiyu panic. This time in a "emergency" status, which can be ready. This situation is a tendency, but still need a sharp object Pozhu power, then the weapon is the business to cope with a crisis mentality, awareness and established procedures. Most of the foreign enterprises have the experience and procedures adidas zx 750 blu , in times of crisis, according to procedures can be. However, Chinese enterprises are often not done enough yet to draw a perfect experience and practices of foreign enterprises. Crisis in a number of enterprises, we can often see that these companies do not poised and no preventive measures and procedures. When a crisis occurs, the product was blocked Sell I do not know how to respond when being hit, but are entitled to, complain constantly. If the business usually ready to go, emergency preparedness, then it can immediately respond on the one hand the truth of the incident investigation, verification adidas zx 700 offerte , on the other hand start the emergency plan, ready to go, not cause passive. With the situation: the use of "potential" to discover "potential." Enterprises need a keen eye for good quality found that "potential." This kind of "potential" Sometimes though others appear to be a disaster, does not. For example, some crisis through short-term investigation of the truth came out, then this is a crisis, "potential" market changes and crises. How to use the "potential" and is crucial. We must grasp the "potential" to take the opportunity to act. This is our take "situation." If you are not good at discovering and grasp the "potential", often do not use "potential." Use of the media reports on the changing attitude of homeopathy and to hold news conference on the past to correct inaccurate reports. Thus the truth a fair and objective information. Same time, this is against the "potential" use. "People look for him in 1000, Baidu adidas stan smith bianche , when I look back, that person is in the dim light." As for general corporate events often do get to the bottom, we think it is OK. However, if we are still playing the guitar, able to differentiate the way sang. This is against "potential" of beauty, but also realized "an occasion" purposes. Momentum: the occurrence of crisis often last a long time, and in the process of its sales, product and brand are the adverse effects and damage are not being fully recovered. Then we have to rally hero is a hero should be for the times. Then these companies can invite journalists to visit its corporate production process, each link and the whole chain Management And made public through the media, to increase transparency within the enterprise so that consumers can buy to read it and use its products to dispel the negative shadow of crisis. At the same time to invite some authority for product testing and quality evaluation adidas stan smith nere , serious commitment to the community the quality of their products. If the above marketing, event marketing and more focused on relationship marketing or the sake of discussion, the product of the product, then only the interest is considered to meet the immediate short-term crisis in the same time, the long-term corporate image, brand reputation and loyalty are also upgrading not much. So we have to win the. To achieve the "city of nine soil, soil from the base" and "offensive." Reputation for corporate image and brand to a higher level. This requires that the event marketing, relationship marketing, social marketing up to, and not stop at the rally stage. So can an active interest in the progress of the whole crisis adidas stan smith saldi , and to the victims and other stakeholders for sympathy and comfort. But also can make some improvements in products, re- Advertisement And promotion of positioning and strategy development. Second, customers can establish a good network of relationships and to understand their different needs at any time, to provide different products, so as to establish and maintain long-term with the close interaction between customer relationships and ensure the maintenance of its integrity. Of course, you can build and expand sales channels and networks, for the majority of new customers to provide quality assurance of products, but also opened up new markets, expansion of enterprises laid a good groundwork. These of course can be gradually carried out and forward, but each step is the first "Power" on the basis of consolidation adidas superstar nere alte , so the accumulation of the brand, the effect of precipitation and play a role can not be ignored. Author's Resource Box I am an expert from China Suppliers, usually analyzes all kind of industries situation, such as dimming ballast , ballast electrical.