of creating a piece of technical documentation , you will probably be sick of the sight of it. That doesn't matter. What matters is what leaves your office or home, is accurate. To that end proof read the document throughout all it's drafts, and before it is distributed proof read it again, and again, and again. Never rely on spell checkers (they never work) and if you can avoid it, never rely solely on your own judgement. Get your document read by as many pairs of eyes as possible prior to distribution [url=http://www.dukebluedevilsproshop.com/College-Basketball-Jayson-Tatum-Jersey... Tatum Jersey , after all, they could spot the one thing you have been missing throughout the creation process.

Conclusion Shameless self promotion

Technical writing is not regardless of what you may think, an easy job. It requires expertise, patience and a very odd mixture of skills. Just like any other job, you can learn how to do it, but even that tuition will not necessarily make you any good at it. To be a good technical author , you have to be anal yet creative, focussed yet communicative, and a flexible expert. This, as you can probably imagine, is no simple task. Although you may think creating technical documents is easy, creating accurate [url=http://www.dukebluedevilsproshop.com/College-Basketball-Jj-Redick-Jersey/]J... Redick Jersey , consistent and timely documentation to a high commercial standard is a highly challenging role. Regardless of your budget, in the long run it will provide significant ROI if you hire a specialist. After all, they will be able to do in days, what you tear your hair our attempting to accomplish in weeks if not months.

About The Author

Over the years Mike Kemp has been employed as a freelance IT journalist (working for publications such as The Register, Namesfacesplaces, Security Focus and Packetstorm) ... Cook Jersey , a copywriter, videogames designer, security auditor, web designer, graphic designer and IT trainer. He has worked in a variety of freelance and permanent positions for both small (e.g. two men and a dog) companies to multinational organisations throughout both the UK and Europe. When not working on various articles, books , manuals, and assorted other copy for clients, Mike can usually be found toiling on a variety of unpublished novels. He has had several of his short screenplays produced by independent production companies, and is currently working on several feature length scripts.

Mike lives mostly happily in a dreadfully un-bohemian London suburb with his long-term (and long-suffering) partner, and two addled cats. To learn more about Mike, the range of projects he has been involved in [url=http://www.dukebluedevilsproshop.com/College-Basketball-Justise-Winslow-Jer... Winslow Jersey , and other assorted stuff and nonsense, please visit his personal homepage at .
If you think only big corporate names need to think about things like brand names, think again. Your brand says a lot about you and your business, and that's as true for a one person home-based operation as it is for a multinational conglomerate. In this article we look at how creating a strong brand for your business can help you set yourself apart from the pack and lay the right foundation for the future growth of your business.


WHAT IS A BRAND?


Your brand is more than just the logo on your letterhead and business cards or your business name. It is your corporate identity. An effective brand tells the world who you are, what you do and how you do it, while at the same time establishing your relevance to and credibility with your prospective customers.


Your brand is also something more ethereal. It is how your business is perceived by its customers. If your brand has a high perceived value ... Jones Jersey , you enjoy many advantages over your competition, especially when it comes to pricing. Why do you think people are prepared to pay stupid money for items of clothing with the initials "CK" on them? Perceived value. Perceived value as a result of very effective brand promotion resulting in very high brand awareness.


Now, I'm not saying we all need to rush out and start creating brands that are going to be recognized the world over. Most of us simply don't have the time or other resources necessary. What I am suggesting, however, is that it is possible for your brand to dominate your niche.


WHY DO I NEED TO CREATE MY OWN BRAND?


=> Differentiation


We touched on this in the previous section when we looked at what a brand is and how it can be used to increase the perceived value of your products and services. The main reason for creating your own brand is to differentiate yourself from your competition. New websites are a dime a dozen. So are home-based businesses. You need to constantly be looking for ways to set yourself apart from your competition. Your brand can do that for you.


=> More Effective, Efficient Marketing


Another good reason for creating your own brand is to make your sales force (even if that's a sales force of one - you) more effective and efficient.


Imagine if you didn't have to spend the first 50% of your time with a new prospect explaining who you are , what you do and how you do it. What if your brand had already communicated that for you? You can spend 100% of your time focusing on sales rather than educating your prospects about your business


Another benefit of branding is that the efforts you expend increasing your brand awareness through promoting and marketing your brand to your target market automatically transfers to your products and services. So, even when you're advertising your brand, you're indirectly also marketing your products and services.


HOW DO I CREATE MY OWN BRAND?


OK, so you're convinced you need to create your own brand. Where on earth do you start?


We saw earlier that your brand needs to say who you are, what you do and how you do it. It needs to do all these things at the same time as establishing your relevance to and building credibilty with your prospective customers. Needless to say, it is absolutely essential [url=http://www.dukebluedevilsproshop.com/College-Basketball-Jabari-Parker-Jerse... Parker Jersey , if you are to build your own brand, that *you yourself* have a firm grasp of who you are, what you do and how you do it. If not, you're g. Cheap Authentic Soccer Jerseys Cheap Adidas NHL Jerseys Cheap Nike NBA Jerseys China Wholesale Jerseys China Wholesale Jerseys From China Cheap Adidas NHL Jerseys Online Cheap Nike NFL Jerseys China Cheap Mens Nike NFL Jerseys Cheap Womens College Jerseys Cheap Nike NBA Jerseys Free Shipping