1987, when, Nike Air is not a new concept. Runners already know the benefits of this technology in the Nike Tailwind running shoe cushioning on first appeared in 1978. But seeing is believing.
Until Nike Air is not just a feeling, it really peaked. Nike designer Tinker Hatfield began to visualize this breakthrough technology, making the runners to better understand the benefits of cushioning. He created with visual cushion Nike Air Max 2015, created a new series, never rewrite the innovation process sneakers.
But the story did not begin cushion visibility Hatfield design. When in 1985, director David Forland cushioning Nike innovation to join the team, this design concept began to produce. Flanders global visibility in many areas of the study are the cushion best specialists. In the past 30 years, he has been dedicated to this new field of technology rose unimaginable.
Flanders is also the first time a frank, we called the Air Max is now leading the way has not been easy. In the eighties, he personally hand-crafted compressed Air-Sole models. When he put cushion position rotation, the seams on the top and bottom of the outer periphery instead ushered in a critical time when visibility cushion design.
"At that moment, I suddenly I spot the completion of a new model," Flanders said.
Thus, the use of technology in the first Nike Air cushion visualization model was born, after it was first used in the Cheap Nike Air Max 2015. Prior to its launch, Air-Soles become thinner cushion, rather than growing.
"Air-Sole unit become thinner, so that the production process becomes simple," Flanders memories. "We want to achieve is to inject more air in the sole to achieve the first step slow felt strong."
Walking on air in order to enhance the feeling, Flanders soon changed methods.
"Recalling the Air Max history, especially the history between 1987 and 1993, you will find one of the main criteria to distinguish each generation is a new generation of products will be able to accommodate more than the previous generation of air volume, and foam even less useful. foam will break, but the air is not. "Flanders said.