In order to let Nike to maintain and grow its 30% of market share on footwear market in future, it is required that Nike should continuous to keep working on 4 Ps—price, promotion, place and product.In price, Nike should focus on the will of consumers that want to purchase variable economic products on footwear. To support that improvement, Nike can deliver to the entire segments that want cheap and quality products. Since China and other East Asia countries play an important role on the global consumers market, Nike is looking for a way that offer cheaper and quality footwear product to people of those countries can afford. In placement, Nike plans to open up more stores and franchise to reach maximum buyers and targeted customer in order to expand long term Nike buyers. Since more and more business is doing online, Nike should expand their contribution channels toward e-commerce and online marketing.In promotion, Nike has to still strength its Swoosh brand to catch entire demographic for their sports needs. Nike has some major competitors like Adidas and Reebok who have same quality and pricing strategy. They are capable to take control Nike's footwear market shares if Nike fails to maintain it. To compete with them, Nike has to continuous spent its extra revenue for sponsorship, sport event and advertising; and maintains its visibility in the eyes of consumers. Because one of Nike's advantages on the footwear market is its unique and fashionable design of sport shoes, it always needs the feedback from buyers. In Nike's future plan, the needs to communicate more with our consumers and gain their feedback on our product will be our biggest future concern on customers' satisfaction. It is required that Nike uses its consumers' feedback to create more comfortable and cheaper shoes for diversity of customers.In product, Nike needs to come up new design ideas for variable consumers and customize special sport product for different age, gender and cultural background consumers. Currently, there are huge demands for designer sportswear especially for women and children. People can visit Nike.com and design the style of shoe they want to wear and deliver to people's house. Also, Nike plans to product more economical but quality guarantee shoes so mass can afford.Nike's mission is, "To bring inspiration and innovation to every athlete in the world." (Nike Mission, 2007) According to them, an athlete is anyone who has a body. It can be concluded then, that Nike's goal is to inspire and innovate every person in the entire world. This mission statement pushes the limits of the company and proves the amount of effort and energy Nike expects from their employees. Though the mission of Nike may seem unreachable, Nike has achieved everything in their mission statement thus far. Nike is consistently motivating people across the entire globe and constantly performing with their products, thus living up to their word.While appearance may not be vital for performance, it is generally a consideration when buying soccer shoes. Nike, Adidas and Puma soccer shoes come in a wide variety of color schemes; the essential difference is the logo design. The Nike swoosh, the three-stripe Adidas logo and the distinctive Puma design give a unique appearance to each brand.Sponsorship is of huge importance to all soccer shoe manufacturers. Each new shoe release is accompanied by an advertising campaign which focuses upon which star player will be wearing the cleat. Cristiano Ronaldo, for example, wears Nike, Lionel Messi wears Adidas and Michael Carrick is sponsored by Puma. Manufacturers tailor their shoes to the playing styles of their sponsored players and this can be used to help with boot selection. If you are a quick player, for example, you may want to look Nike Air Presto France at what shoes players such as Ronaldo and Messi are wearing.Adidas, Nike and Puma develop a wide range of soccer shoes of varying prices. Adidas and Nike are the two most high-profile manufacturers and sponsor the most high-profile players. As such, their top-end shoes are often more expensive than the flagship shoes released by Puma. For example, the Puma PowerCat shoe, released in 2010, retails at around $180. Newly released Adidas and Nike soccer shoes often have a price tag well in excess of $200.My favourite football shoes is made by Nike. Because Nike is a long period company products high quality shoes. My collection of Nike shoes has many different series,i.e. Nike Air, Nike running and so on. 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