Recently, after the pop star Ke Zhendong 90 drug-related arrests, once exposed, it caused widespread concern. In the ever-changing contemporary society, any adverse event can spread through a variety of ways in the most expeditious manner spread. Currently, companies use celebrity endorsements brand image, it has become a star in the nurture marketing model, which uses the image of the star aura status and development of related product sales. As the flooring industry development in the country more than 30 years of home building materials industry mature, celebrity endorsements flooring business unusual. However, when a similar incident after this sudden occurrence, brand image by the crisis, plastic sheet pvc Russia companies do?
Star publicized drug-related cases, many related brand endorsements Ke Zhendong after settlement crisis broke drug-related cases, so that a number of associated companies plunged into a crisis of unprecedented brand. It is reported that in recent years has the endorsement Ke Zhendong over 19 brands, directly led to a significant reduction in post-drug-related income, a conservative estimate of revenue loss of 600 million yuan. Personal losses may be caused by drug-related because of their own, they will not do too much freedom of speech, but on his endorsement of the brand, it caused incalculable impact. Among them, because Ke Zhendong endorsement had "flip step" chewing gum ad "Eat hyun step, do not stop" and was friends spoof, resulting in some cases unknown users mistakenly believe that dazzle step "simply can not stop," the reason because it is a new drug; the relevant person in charge of Adidas, said, the company has issued a notice to let part of the Ke Zhendong endorsement merchandise off the shelf;wpc pergola wpc wall cladding has terminated its cooperation with Ke Zhendong's. In its endorsement of the 19 brands, there are three brand said it will re-select the spokesperson.
A "Ke Zhendong endorsement on how to face their drug-related incident," the network from a recent survey shows that: 63.8% said brand endorsements should respond quickly; while 32.6 percent of people said that enterprises should avoid sensitive topics, maintained silence; the remaining 3.6% of the people are given the other answers. As can be seen from the data, people subject to this high degree of concern in the face of Ke Zhendong over corporate brand endorsement, most people would like to see companies move to face this event, in which to some extent also shows that Star drug-related negative impact on the corporate best flooring for outdoor patio brand is enormous.