Responsible companies, is to guide the consumer in the right philosophy to go, rather than cater to consumers, if it is irresponsible companies, I see a solid wood flooring business, he meant to say I on this floor with a tree made of solid wood floors, I think this is very irresponsible, as if to encourage everyone to Hom tree, I think this phenomenon in China to change. Reporter: This road is very difficult, because now we are catering to consumers? Martin always: I think as people's cultural quality improved, many people still have this sense,building an outdoor shower on a deck especially high-quality people, I've met a lot of designers, Taiwan, Hong Kong designers, they say and environmentally friendly and beautiful Why not do this on the floor? Cultural background of consumers think so, not in order to satisfy their own needs one damage to the environment.

Reporter: I just talked misunderstanding domestic flooring business, then in addition to this there is what do you think needs improvement? Martin always: I think technically. Domestic companies we all know, a lot of products, especially the floor, in marketing, there is a big gap between the technology investment, technically I just talked a lot, why brisk development in this industry which, install a wood post to concrete stoopbecause there are a lot of R & D strength, continue to invest, to lead the industry continues to move forward. To make people accept the first will certainly be beautiful, very easy to use, the price concessions, I would like to quickly floor in this area made a great contribution to the technology has been leading the advance.

Shanghai has an exhibition every year in March, we will launch new products every exhibition was to look at this new product out of Quebec, many of our pictures will appear on other magazines, this phenomenon many, many people want to emulate , which shows the strength in quickly developing on the floor.Reporter: Quickstep floor leader in technology, and in the marketing secret above it? MARTIN Total: Marketing simple fact that is comprehensive in nature. A brand set up does not mean that asked people to speak on it, brands are complex, have a strong visual experience, flame retardant wooden fence post topstried and tested technology products, operating efficiency of the plant, after-sales service, in fact, it is a complex of fast Step floor, his brand meaning is "innovation, quality, design." Innovation is continuous research are always new things, always walk in front.