The development of the entire flooring industry in 2014, in addition to the brand emboldened hard enough, most companies no doubt have been marked with "terminal market downturn" label, on the one hand enterprises to actively respond, adjust the strategic layout; on the other hand, the pressure doubled the market competition is indeed a flooring business, "Shenxinpilei." How will the product in the coming year, the brand launched go, as many firms from off the floor Heart problems. Under the downturn, market performance staged rainbow night 2014 first half, most flooring companies may not yet feel the chill of the market,Popular roof shingles types the performance showed a rising trend. "At this time, a lot of flooring companies marketing situation for 2014 are optimistic, according to past experience of high growth targets established, confident." Floor of a brand leader, he said. But to 5--6 month marketing inflection point, from this point to the present, the terminal shrinking demand, flooring and other home building industry and showing oversupply.

Pressure forced the end, all kinds of products by the overall decline in selling prices, companies are caught in a price war quagmire. Industry insiders estimate that 2014 as a whole, only a small number of home building materials business, performance and stability, to maintain growth, but the growth rate will be reduced. Most brands, different degrees of decline enterprise performance appear more than last year. Part of obsolete equipment, the brand is not strong, the few sales outlets flooring business, even to survive difficult. Branding, flooring business in the coming year focusing on the layout from the media In the performance heat insulation composite wood floorof sluggish situation, how to promote their products and brands, making the product more attention by consumers, has become an urgent concern and the focus of flooring companies overcome the problem! In rushed the spread of mobile Internet environment, in the future, and perhaps from the media can be a glimmer of a new machine for the flooring business!

It is understood that the flooring business micro-channel public number, in this year blowout, and do better than a good one. Flooring companies finally realize that in addition to relying on traditional media spread outside to be self-reliant, on their own. Mobile phone universal end, lead to changes in information dissemination model. In addition, the flooring company this year in the traditional paper-based advertising media significantly reduced activity increased marketing investment,above ground pool deck design plans businesses regularly updated from the media, in addition to products, activities, and some knowledge universal floor maintenance, with respect. How to improve their own influence from the media, companies are practice floor. Although there is no evidence of a direct increase sales from the media, but in the long run, to promote brand communication, will play a sustained long-term effects. Needless to say, the time has come from the media, how to take the future of marketing? Presumably flooring company in the coming year strategic plan summary and this year's, already have their own "play", the specific effect how, we will wait and see!