At this stage, the industry has started to enter the sales floor "winter" period, under high-temperature heat, flooring companies are difficult to escape, "cold" fate, there may be a period of time in previous years, and this year, even last summer, due to the overall market downturn, then it is difficult to have a "Golden September and Silver October," how to get out of the predicament flooring business, only to differentiate breakthrough. More economic flooring companies need to differentiate Breakout Floor emerging regions are still blind expansion of production can lead to serious products on the market is saturated in some areas only one-sided pursuit of economic benefits to the neglect of the overall market outlook led to increasingly serious phenomenon.what is wood composite material In this state of the business began to focus on product differentiation, and constantly on the production process so that products can be distinguished from reform similar products on the market, in order to achieve the goal of attracting consumers. Some enterprises also take a new material to attract recruiters to raw material suppliers to purchase new materials to create new technology products to better attract new consumers to the market, so that product design, use of new materials and so on.

Flooring company may be appropriate to shrink capacity to strengthen consumer communication Because small brand flooring business low anti-risk ability, so its market impact strength greater contraction of production lines so take the way to deal with the off-season. After some enterprises from May to gradually reduce capacity, thus reducing the cost of labor costs, etc., and help reduce business inventory pressure. Including Guangdong Chaozhou strong floor area businesses are also gradually shut down, to protect themselves in this way to reduce the negative impact. Many flooring companies have not been idle during the off-season but around visiting customers, maintain customer relationships. Flooring business without investing too much energy in production at this time, Exterior Wall Panel WPC Wood Plastic Compositeso you can put more power in terms of customers, and customers communicate better future to gain more cooperation. Further strengthening and between raw material suppliers and dealers of partnership, which will reduce costs, get better sales results and so bring no small help.Constellation topic has often appear in people's mouth, ears, innovative culture of this era of convergence, let the floor is not just home improvement products, more consumers' lives is reflected in the values ??of certain aspects.

Constellation floor become the industry a spring breeze, by the love of the constellation of culture consumers, it indicates that the product has at least a certain market. If the business effort to deepen cultural integration in other products, such as poetry style (bold, graceful), Quintessence (drama, opera), character color (impatient, mild), etc., will be able to further appeal to different types of consumers. In many aspects of innovation, add up the cases, companies use culture "Jones" to innovate, can attract consumers will be able to achieve a considerable data, the development of such enterprises will scale new heights.Many companies just for the production of production, and there is no culture of flooring products will integrate with the times, so the floor is always just a floor,build garden boxes with composite not as a cultural conceptual products, but also allowed to place in the minds of consumers do not increase. Consumers to show their outlook on life and values, are often more in the wallpaper, furniture, etc. will present it in the floor in the "culture" piece of lost competitiveness. Cultural innovation can bring more value-added products for the floor, so the floor really blend with the consumer concept of home life. Have seen before. "Constellation" floor, depending on the constellation of consumer character, develop different styles of products, by many consumers.