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Flooring business to be among the brand army

Started by wangkiky, 2015/07/15 10:28PM
Latest post: 2015/07/15 10:28PM, Views: 162, Posts: 1
Flooring business to be among the brand army
#1   2015/07/15 10:28PM
wangkiky
Access threshold is known, flooring and other home industry are relatively low, it is precisely because of this, companies large and small on the floor, "swarmed", leading to the kind of chaos flooring market signs, at present, the floor price war has not become the path to victory, and in the often-criticized current price war, the major flooring companies need new departure. Price war is difficult and product quality "hooks" cheap insulated flooring for porchEndless price war brought a vicious cycle in which the flooring industry into a low-end inferior position. The lower the price, the marginal efficiency of enterprises available to low, while the cost of production, the price is in a line of business by selling price has declined, it must be to reduce spending on production costs. This will certainly affect the quality of the floor.

Quality is king in the era of the eyes of consumers no longer limited to price, brand and pay more attention to product quality. Also assume that a product, on the decoration of the mall's worth rather than in the ordinary mall several times higher. Similarly, the price of the more high-quality products the more people feel secure, people trust more to buy. Flooring company to find a breakthrough take the difference of development path New business philosophy occupies flooring market, a single price war has less attractive, the flooring business should explore more sophisticated marketing channels. Sufficient to demonstrate the overall strength of the floor of the brand, market segments, to find a breakthrough, take the difference of path of development from other areas. First, the flooreastern red cedar deck pics should focus on brand-building enterprises, the profits arising from the price war is short, but dependent on the brand and the benefits are endless. Modern consumers have more pursuit of quality of life, and the brand is the first step in digging their purchasing power. Flooring companies only achieve a unified brand value, in order to dig deep customer demand. Therefore, companies must focus on building brand floor features, a brand characterized with a high degree of discrimination.

Secondly, compared to the price, consumers are more concerned about the actual problem of after-sales support, service attitude and delivery and installation. Flooring business service issues should be everything, to the consumer to create a shopping atmosphere of trust, solve practical problems consumers might encounter, and help solve them together. Follow-up to bring the power of consumer word of mouth is great, vinyl flooring black and whiteas we have to rely on the consumer flooring companies to survive, we must give top priority to the practical interests of consumers. The floor of the brand-way though challenging but can be played value is infinite, flooring companies should rely brand of charm to win the market, and actively among the brand army. Geometric lines and surfaces constituted neutral earth-based colors of the fabrics, but also create an important element of the Nordic wind. Fifth, the arrangement will do 1 candle, warm bloom bright furnishings Nordic chronic lack of sunshine lighting special care, often by candlelight on the table points. But also because much of earth colors, showing a lot of bright color furnishings, pillow embellishment. Scandinavian design more to the performance of animal shapes, some with wood color rendering, while others painted bright colors, or cabinet is Aiji best exhibits.


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