Currently, the competition between the flooring industry is no longer merely competing products, the more a contest between the brand, this time, part of the floor enterprises in brand building stage, but also need to strengthen the enterprise culture to culture as a driving force, strengthen the market transformation of the brand, the only way to get a solid flooring business force in the future development. Corporate culture is inseparable from the social and cultural environment United States and Japan's corporate culture, is product of social and cultural background of each. China wind style corporate culture, it is also a freak of Chinese social and cultural background at that time. With the changes in the social and cultural patterns, it is bound to change the corporate culture.wood-fibre patterned composites United States and Japan and other developed countries, first appeared in the network, the information revolution. Enterprises thus leading to a new form of scientific and technological innovation. This change naturally also affects China flooring business Culture. In addition to this international backdrop, China also has its own social and cultural characteristics.

With the western one-sided thoughts subside, the revival of the East traditional culture and reflection on the socialist road with China, the Chinese social and cultural pluralism appear. Currently, no one can occupy dominant system of values, ideas people are in a chaotic state. All kinds of social and cultural trends are interwoven and interactive, have an impact on the corporate fortress. In this environment background, fence materials in Rochesterflooring business is difficult to form a relatively stable own culture. Especially the wide spread of modern multimedia technology, enterprises almost in an open and transparent state. A business to build their own culture without interference, almost an impossible luxury.

Floor to change the corporate culture must In the new situation, the floor must implement change corporate culture. In addition to the corporate culture of functional separation will peel off all the external things, and due to corporate branding, corporate culture and management return to ideological essence of education, strengthen ideological education work management, the corporate culture but also the introduction of new four modernizations innovation transformation. The purpose of the four modernizations innovative new transformation, is to overcome the past formalism, dogmatism,strength of wood plastic composites conservatism and opportunism. Corporate culture is a living mechanism, let the floor corporate culture alive. Mind is the soil, the idea is the seed culture is a tree, corporate culture mentality must first conduct a comprehensive way. Flooring business management staff thought the focus of education is to improve individual employee mentality and collective mentality. Living corporate culture, mainly in the flexibility of the staff thought the top management education. Currently, the whole Chinese society culture, are in the process of exploring and building. The socialist core value system, is also in its infancy, there is no form of social and cultural mainstream.