Currently, flooring and other home industry is in the off-season sales division, on the one hand mainly because there was no holiday for some time in the near future, on the other hand, now in the summer, due to the high temperature of the reasons, this season is not for decoration. But also ushered in a World Cup sales season coming, in this period of time, many companies caught selling World Cup, and in fact is not short off-season. composite roofing deck materialsWorld Cup ride home highlights the emergence of new marketing June 13 World Cup kicks off in Brazil is becoming the focus of global attention, 32 teams of 64 games grappling, deeply moved by the people's heartstrings. The battle between the teams on the pitch extends to domestic industry, stimulate creative marketing major brands, have to catch the World Cup Express, to attract attention.

Hot pursuit planning activities, thereby creating a selling point, in the home industry is maturing. "During the World Cup, the World Cup mascot, team jerseys, football shape or designed according to the floor, and other decorative accessories store, you can attract more consumer groups." Floor of a well-known person in charge told reporters. In addition to the World Cup theme design store, the more the "World Cup" by the head of the marketing campaign is hot. Flooring business moves have opened marketing battle, want to stand out in a number of World Cup theme of marketing activities. Insiders said that companies take the World Cup to start series of marketing activities, not only homeopathic product promotion, but also enhance the corporate image and brand. World Cup events around the many floors and other household Mining selling World Cup such as tornadoes swept the world, football is its unique charm, rampant in every corner of the world.

In flooring and other home consumption off-season in June, the major home stores borrow "World Cup" of this global trend, sizzling after wave of consumer boom. In all marketing activities, not only the "World Cup" this monotonous theme, while the World Cup is also derived from a variety of home selling by consumers. Every World Cup, the play of color shirts and color fans off, is a beautiful landscape, which derived from the color of home so that consumers are freed from the ball gown inside. Color furniture, paint colors and so spare no effort to fulfill its attractive selling point. Environmental World Cup, this year,best porch tongue and groove flooring wholesale the organizers early competition venues will be photovoltaic and solar put a hook, reusable cups, cutlery have also reached a higher level, even rainwater will be collected and reused. "Green" is also distinct theme in recent years, the domestic industry. In fact, businesses are aware of the "green" home selling point, in timber, technology, function and publicity played the "green home" brand, in order to cater to consumers already mature, "Look beyond the" concept of healthy living.