Nike has had a robust Corporate Nik... Air Max 2015 Herren Social Responsibility program in place since the 1990s. How and why did it begin?

Nike began its sustainability journey in a very public way in the early 1990s, when we became one of the first companies to be campaigned against around the issue of supply chain and labor rights.

If you zoom back to that time, there was no such thing as corporate responsibility, and there had been only a few major campaigns by NGOs [Non-Governmental Organizations] against brands – after the oil spill from the tanker Exxon Valdez in Alaska, for instance. The NGOs said they were going to place accountability on a brand’s shoulders, so to speak, and their protests helped them garner public, media, and political interest and support.

In the 1990s, we ran into criticism over labor practices at our contract [url=http://www.rheinairblazer.de/nike-outlet-2016-c-34/nike-air-max-90-damen-c-... Air Max 90 Damen factories, and so we really learned the Adi... ZX Flux Homme hard way how important it is to embed Nike Roshe Run Dames sustainability into your business model and think about environmental and social impacts through your entire value chain. It took us awhile to emerge with some significant lessons learned.

In hindsight, we wouldn’t be the company we are now, because it taught us relatively early on about something that is now becoming a mainstream norm and about a way of doing business that would help us grow in the future. In trying to solve these problems, we came up with a several important insights that helped the company greatly.

The first one was that we can’t solve these issues on your own. We need the help of others, so we have to create partnerships and work with NGOs and government agencies -- very different stakeholders from the ones we were used to dealing with. [url=http://www.idanceacademy.co.uk/nike-discount-c-1/nike-air-huarache-womens-c... Air Huarache Womens[/url] The art of collaboration becomes critical.