August 27 News China Flooring Holdings Ltd. (2083.HK) yesterday announced first half 2011 results. Basic earnings per share of 0.08 yuan, the Board of Directors does not recommend payment of an interim dividend cut. On Chinese flooring industry and the prospects of China Flooring Holdings Ltd.,composite deck lawn edging Tencent Finance of China Flooring Holding Co. Chairman and CEO She Xuebin interview. China will develop the focus placed on the floor next brand promotion and integration of industrial chain,eco friendly plastic wood decking and strive to advertising expenditures and sales pace. He also predicted that promote the future development of Chinese flooring industry, mainly in three aspects: brand, channel and pricing.

He said: "At present, China's flooring industry is still relatively dispersed in the sales channel, but with the increase in the cost of market channels,wood decking fading the next floor will become increasingly high degree of integration of the market." Speaking at the "golden years" of the environment, China how to seize the opportunity to question the floor, She Xuebin pointed out that the Chinese flooring industry, there is a low degree of concentration, product homogeneity, and low barriers to entry.

Solving these problems requires brand pull and channel integration. At present, China has the floor ahead of the channels and networks spread very wide, while the future of the brand, and strive to advertising expenditures and sales of synchronous growth, the gradual establishment of natural flooring brands.composite siding structural For the future development of Chinese flooring, She Xuebin that the company will have a strategy in three directions: first, business model, by way of charging the cost of the brand;