Europe and the United States market, mainly through two channels of wood flooring sales, the public category of home supermarkets, and the other is relatively high-end professional home furnishing stores. Therefore, the European and American flooring companies in product design, performance, innovation is very competitive, but most of the enterprise sales, channel construction and after-sales service by other professional companies.
At present the ground decoration materials in the world market capacity of 14 billion square meters per year, of which the proportion of wood flooring less than 20%, while China accounted for less than 10%. The current wood flooring industry development environment is good, the next few years the global wood flooring industry a huge room for growth.
At present, the interior decoration materials of environmental protection and energy conservation has become a global trend. With the reduction of global forest resources, solid wood flooring prices continue to rise. Many consumers began to look to the environmentally friendly and comfortable laminate flooring and parquet. As a result of strengthening the composite flooring mainly the use of small fuelwood, less waste of forest resources, is currently in Japan and Southeast Asia and other countries are widely used. The future, high-grade laminate flooring and parquet will become an international consumer trends.
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