TORONTO -- The Bills Toronto Series was unveiled originally as an opportunity to showcase the city as a potential home for an NFL franchise. Five years later, it seems more about providing premium content for Rogers Communications Inc., than luring a NFL franchise north of the border. On Tuesday, the Bills and Rogers Media extended the agreement another five years. Starting next season, Buffalo play one regular-season game annually at Torontos Rogers Centre as well as 2015 an exhibition contest. The inaugural agreement expired following the Seattle Seahawks lopsided 50-17 win over Buffalo in December. But an extension had been expected as the two sides had been talking for roughly a year. Financial terms werent divulged but the deal is expected to be worth significantly less than the US$78 million Buffalo received in the original agreement. That one called for eight contests (five regular season, three exhibition) to be played in Toronto from 2008 to 12. The original series was unveiled by Bills owner Ralph Wilson, the late Ted Rogers, who headed up Rogers Communications Inc., and Larry Tanenbaum of Maple Leaf Sports & Entertainment. Series organizers never spoke about Buffalos long-term future in Western New York but called the series an opportunity to showcase Toronto as a viable home for an NFL franchise. On Tuesday, Rogers Media president Keith Pelley and Bills CEO Russ Brandon were front and centre to announce the extension at Rogers Centre with Series director Greg Albrecht and Buffalo head coach Doug Marrone also attending. There was no talk this time about Rogers potentially luring an NFL franchise north as Pelley said the deal was extended purely for business reasons. "I cant speak of what the real reason was five years ago because I wasnt here," said Pelley. "We looked at this extension as a chance to bring world-class premium content to two of our entities -- Rogers Centre and Sportsnet -- and the NFL and Buffalo Bills are that. "The games will be on Sportsnet and when the games are on Sportsnet or in Rogers Centre we get the double benefit, we also get the national exposure of Rogers as the brand south of the border." For Brandon, the extension continues to allow the Bills to strengthen their brand in southern Ontario and Canadas biggest city. Its a message he has continually stated since the series inception. "When we embarked on this, one of our plans was to make sure we had more fans coming from southern Ontario back to Ralph Wilson Stadium," Brandon said. "In five years we have seen that growth go from 11 per cent of our fanbase from the GTA to over 20 per cent. "So it has certainly worked for us back at Ralph Wilson Stadium and we are going to continue to do everything in our power with Keith and his commitment to improve the experience right here at the Rogers Centre." While theres little question about the NFLs popularity in Toronto, the series has received a cool reception from the citys football fans. None of the five regular-season games played here has been a sellout, with just 40,770 taking in the Buffalo-Seattle contest -- well below Rogers Centres capacity of 53,000 for football. High-priced tickets -- initially averaging over $180 each, compared to roughly US$51 at Ralph Wilson Stadium -- and struggling Bills teams combined to make it a tough sell. Buffalo is just 1-4 in Toronto and has missed the NFL playoffs the last 13 years. They havent had a winning season since 2004. Last year, event organizers slashed some ticket prices to make games more affordable with Pelley saying 60 per cent of tickets for the Buffalo-Seattle game were available for under $100 each. As well, an area was created where fans could tailgate, an experience thats very popular south of the border as thousands of fans gather outside stadiums to barbecue, socialize and throw a football around prior to games. Pelley said his organization has learned valuable lessons moving forward. "We learned we had to price it in a competitive manner and we course corrected last year," he said. "We also learned that it is critical at how important it is for the NFLs tailgating experience and last year we shut off some streets and created a tailgate atmosphere. "We looked at the last five years and what weve learned is theres definitely a massive appetite for the NFL and Buffalo Bills here in Toronto but similarly they want competitive pricing and a great gameday experience." Buffalo players have been very critical of playing a home game in Toronto, where fans have been more supportive of the opposition than the Bills. After the loss to Seattle, Bills centre Eric Wood called the series "a joke." The Bills enjoy a decided home-field advantage at Ralph Wilson Stadium, thanks to their rabid fans. And the task becomes more difficult for the opposition once the weather turns cold in Orchard Park, N.Y. Buffalo loses both advantages at Rogers Centre, which is a dome, but Brandon said an improved on-field product would significantly help the Bills in Toronto. "Our commitment is we have to bring a winning product to the field and thats where we have fallen down in this series," he said. "We talked about the atmosphere last year and it was not exactly conducive to what we want to build upon but the reason for that was we didnt play good football, plain and simple. "If you look back at the year before when we beat the (Washington) Redskins 23-0 here, we had 11 sacks and four false-start penalties based on the fact the crowd was very very active because we were playing well. We have 55 years of tradition in Orchard Park, we have five years of tradition here." There was no mention as to when the Bills games would be played and whether theyd be held during the CFL season -- the Toronto Argonauts also play at Rogers Centre -- or after the Grey Cup in November. Another scheduling consideration, too, could be the Toronto Blue Jays -- which are owned by Rogers -- and whether theyre taking part in the baseball playoffs in October. "Were committed to trying to get the best possible matchup that we can on the date that works best for us," Pelley said. "The key is announcing it as soon as possible." Unlike five years ago, theres no question about the Bills short-term future in Buffalo after recently extending the lease at Ralph Wilson Stadium for 10 years. The Bills would have to pay a US$400-million relocation penalty if they left during the first seven years of the lease. That amount would decrease to $29 million over the remaining three years. wholesale jerseys china . Cody Allen, another rookie, allowed a tiebreaking, two-run homer to Nick Swisher in the seventh inning giving New York a 3-1 victory Friday night. nfl china jerseys . Coming on the heels of Calgarys wild Western Semi-Final win over the Saskatchewan Roughriders, Lewis said the Lions were hoping Saskatchewan would win so they wouldnt have to face the Stamps in the Western Final, according to a story in the Calgary Herald. http://www.wholesalenfljerseyschin... .ca is giving you complete coverage of UEFA EURO 2012. It continues on TSN. [url=http://www.wholesalenfljerseyschina.biz/]nfl jerseys china . Could the rest of the NBA be next? Hudson, rescued from the NBA Development League by an injury-riddled Cleveland team last month, scored 25 points -- including 14 in the fourth quarter -- and the Cavaliers beat the Charlotte Bobcats 103-90 on Tuesday night. Wholesale nfl jerseys from china .ca! Hi Kerry, I see there are a couple of new rules regarding using your hands to move the puck/closing your hand on the puck. I saw a penalty called in the faceoff circle because it appears that the player used his hand to move the puck.PHILADELPHIA -- Rudy Gay to Toronto. Rudy Gay to Boston. Its easier to count the teams who dont covet Gay. But as long as hes still with Memphis, Gay is doing what he can to help the Grizzlies win. Gay scored 26 points and scored the winning basket off his own rebound with 13.3 seconds left to lead Memphis to a 103-100 win over the Philadelphia 76ers on Monday night. Gays name is one of the hottest around in NBA trade rumours. The Grizzlies, who rallied from 17 points down to beat the Sixers, are fourth in the Western Conference and listening to offers for their leading scorer. He showed his value down the stretch, hitting the go-ahead bucket, then sinking two free throws to seal the win. "Whether Im here or not, it shouldnt affect this team," Gay said. "Im going to be a professional about it and make sure that it doesnt." He added: "Wherever I go, Im going to be me." Marc Gasol scored a season-high 27 points and Jerryd Bayless had a season-high 21 to help the Grizzlies win without point guard Mike Conley. Conley sat out with a sprained left ankle suffered in Sundays loss to New Orleans. The Grizzlies rallied from their double-digit deficit to take control late in the fourth. Bayless missed a jumper, Gay grabbed the rebound and put Memphis up 101-100 on a bucket with 13.3 seconds left. "When the balls up, youve got to go it," Gay said. "I just went to go get it." Philadelphias Thaddeus Young missed a short attempt in front of the basket and the Grizzlies grabbed the rebound. Gay hit both attempts from the free-throw line for the three-point cushion. Nick Young couldnt get the tying shot off at the buzzer for the Sixers. Tied at 79-all to start the fourth, neither team could break free the rest of the quarter. Gasol hit a tiebreaking 3-pointer for a 93-90 lead but Evan Turner came right back with a short jumper and Thaddeus Young gave the Sixers a one-point lead after Memphis was whistled for an offensive foul. Spencer Hawes hit a jumper and Jrue Holiday followed with basket after a fortuitous bounce popped the ball straight up off the rim and through the net for a 98-95 lead. It wasnt enough. The Sixers still havent won consecutive games since they had a three-game winning streak from Nov. 25-30. Turner scored a season-high 27 points, Thaddeus Young had 23, and Holiday had 18 points and 10 assists.dddddddddddd "Were playing great," Turner said. "You think bad luck just keeps rolling? Basketballs a game of runs." Turner said the Sixers will be better once, "the big fella comes back." Hes about ready. Andrew Bynum, their 7-foot centre, has targeted a post-All-Star break return from bone bruises in his knees that have sidelined him the entire season. The former Lakers All-Star, acquired in the off-season, dunked on Sunday for the first time with Philadelphia, a "baby step," in a comeback the Sixers are counting on to lift them into the playoff race. Bynum sprinted at shootaround for the first time, and could practice by the end of the week. Coach Doug Collins said Bynum cant wait to play. "I think the most important thing is hes encouraged, that hes feeling better," he said before the game. "You can always tell when guys start feeling better. When youre hurt, you dont feel like youre part of the team." He would have helped against Memphis. "Hell close down the middle," Turner said. Aided by near-flawless shooting, the Sixers had their highest-scoring first quarter of the season. They made 12 of their first 14 shots, including two 3s by Nick Young, and raced to a 17-point lead. A 44-per cent shooting team, the Sixers made their first seven shots and led 33-20 at the end of the quarter. Perhaps inspired by the sharp shooting, the Grizzlies came right back with a 14 of 18 second quarter, to take a 57-54 lead at halftime. Bayless was 7 of 10 for a season-high 19 points in the half. Not his high for a half. A game. They kept the comeback rolling in the second half and won for the fifth time in the last seven games. "It looked like the last team that made the run, got the win," coach Lionel Hollins said. "We were the last team that made the run." NOTES: 76ers G Jason Richardson (knee) missed his fourth straight game. ... Collins said he felt fine after leaving Saturdays game and missing practice the next day because of a sinus infection and blocked nasal passage. ... 76ers C Lavoy Allen needed stitches in his upper lip. ... Grizzlies F Zach Randolph had 12 rebounds. ' ' '