There was a moment during the Western Bulldogs unhorsing of the emperor Hawthorn at the MCG last weekend that seemed beautifully symbolic. Luke Hodge, Hawthorns ageing warrior was caught out of position but intent on taking his ground back as he confronted Marcus Bontempelli of the Bulldogs, the best young player in the competition, near goal.Bontempelli was not cowed by the moment. He stuck his chest out, held the Hawks skipper off, and took the mark, and it was a night for passing of batons, so it seemed. Of course Hawthorn will be back, on the evidence of recent history, and Hodge will fire a few more shots. But not this year.Meanwhile the Bulldogs continue their improbable run from seventh on the ladder, picking up all the neutrals on their considerable bandwagon, not to mention the unswerving support of their fans, most of whom cannot even remember their last premiership in 1954.Luke Beveridge is at the heart of it as the coach, because the all-too-common organisational charts do not work in footy clubs. The coach should be right at the top, with the president and the chief executive, although at times, we try to pretend otherwise. We like to think that the coach is just about the footy, but we have to remember that the footy is the core business.Beveridge is the best new coach footy has seen in years, possibly since Alastair Clarkson took over at Hawthorn at the end of 2004, and their journeys were not dissimilar. Clarkson had coached a lot, won a premiership in the SANFL, coached in the VFL and worked as an assistant under smart people like Mark Choco Williams at Port Adelaide by the time Ian Dicker and the Hawthorn board appointed him. He had done an MBA and worked as a phys-edder, but he liked coaching. He was a revelation at Hawthorn, as four flags in a decade shows.A good rather than great player, Beveridge retired and went into the corporate world, too, but kept coming back to footy. He coached St Bedes in the amateur competition to three straight flags, he coached in the background at Collingwood, and then at Hawthorn from 2012-2014 under Clarkson, ironically alongside Leon Cameron, now coach of Greater Western Sydney and his direct opponent on Saturday at the Sydney showgrounds. He worked out how to manage groups of people, how to draw them along with him and nurture them.At a footy club, you find a good coach and everything seems to follow. The Bulldogs were scarcely in a great spot when he arrived; the board had reached a mutual agreement with Brendan McCartney to leave after the players turned against him. The reluctant captain and superstar player, Ryan Griffen, had walked. A year on, they are close to a grand final, with only the burgeoning GWS in front of their goal.What is so good about Beveridge? It is the organic improvement of those within, like Liam Picken, who looks like he could play lead guitar for AC/DC and plays just as hard. It is the role players, like Joel Hamling, holding down a key defensive post when hardly anyone knew him a few months ago. It is the enthusiasm and the spirit that has been engendered through a footy club, an infectious vibe.What a wonderful irony that Hawthorn could be brought down in their quest to match the four consecutive flags of Collingwood from 1927-1930 by a team coached by Beveridge, whose grandfather Jack played in the centre for the Magpies in the side that came to be known as The Machine.At the Bulldogs, the coach sets no limits. He is not about honorable defeat; in fact, the motto the players have adopted is: Why not us?No wonder they are everybodys second team right now. Mes... Ozil Jersey . First off, the fans ripped the Cubbies introduction of a fuzzy new kid-friendly mascot named "Clark". Lu... Perez Arsenal Jersey . -- Former San Diego Chargers safety Paul Oliver was found dead at his Atlanta-area home Tuesday night, and a medical examiner said Wednesday that the ex-player committed suicide. h... . Most important, perhaps, it went off without a hitch. Organizers poked a little fun at the now-infamous opening ceremony gaffe that saw only four out of five snowflakes open up into rings, leaving the Olympics logo one ring short. [url=http://www.footballarsenalstore.com/Women-Calum-Chambers-Arsenal-Fc-Jersey/... Chambers Arsenal Jersey . The Lightning are 2-0 so far on a four-game road trip, giving the club five straight wins as the guest and improving Tampas away record this season to 11-8-2. . The mixed zone is not a place to make friends. SANTA CLARA, Calif. -- 49ers coach Chip Kelly said Monday he isnt ready to make a quarterback switch after his offense struggled in consecutive road losses to Carolina and Seattle.Kelly said Colin Kaepernick, the backup, isnt physically ready to start while Blaine Gabbert ranks 31st in the NFL in completion percentage and 30th in passer rating through three games.Kellys offense managed just 254 yards in the 37-18 loss to the Seahawks on Sunday.Kap is our number two right now and everybody wants to know why Kap isnt our number one. I dont think Kap is 100 percent right now, Kelly said.I think his playing weight has been around 225 and hes not at that right now. Hes going out there and continuing to work, continuing to get better. He had a serious layoff in times in terms of being able to medical rehab.To get the full Kap for what you need, the potential that he has, he needs to continue to just work on the physical aspect of things.Kaepernick missed the bulk of the offseason program recovering from three surgeries since November. He was placed on injured reserve Nov. 21 to have surgery on his left shoulder before having two more procedures on his right hand and left knee in January.He missed the first two preseason games nursing a fatigued throwing shoulder which set him back while competing for the starting role.Kaepernick was the only member of the 49ers working out on the teams practice field Monday while Kelly addressed reporters. Players are given Mondays off.Kaepernick made headlines in the preseason when he first elected not to stand during the national anthem before games in protest of racial inequality and police brutality.He announced after the preseason finale he would donate $1 million of his salary to organizations supporting his cause. He confirmed last weeek that he received death threats in reaction to his protest.ddddddddddddGabbert didnt eclipse 100 yards passing Sunday until 2:03 remaining with a completion to Rod Streater. The offense didnt convert a third down until the fourth quarter after starting 0 for 10. At that point, the Seahawks led 37-3.I think sometimes everybody keeps pointing specifically to the quarterback, but its not like the offensive lines playing tremendous, the running back are doing everything, the wide receivers are doing everything and were just not getting good quarterback play, Kelly said.I think its the entire group offensively. We need to convert.Kelly said Kaepernick received increased practice time leading up to the loss in Seattle. Kaepernick worked as the scout team quarterback to help the starting defense better prepare for Russell Wilson and the Seahawks, who run a similar scheme to Kellys.The defense was equally problematic for Kelly on Sunday. The 49ers were down at halftime 24-3 after allowing two rushing touchdowns to Christine Michael on Seattles first two possessions. The Seahawks had 331 yards in the first half.Michael finished with 106 yards rushing on 20 carries. Receiver Doug Baldwin and tight end Jimmy Graham had 164 and 100 yards receiving, respectively.The 49ers next host the Dallas Cowboys (2-1), who beat Chicago 31-17 on Sunday night.Rookie quarterback Dak Prescott, a fourth-round selection, completed 67 percent of his passes during his first three games and has not thrown an interception. 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