Nike Inc.'s (NKE - Get Report) big return to form this year will have you walking — or rather running — on air.

The sneaker maker on Tuesday, Jan. 23, unveiled its latest running shoe, the nike pegasus 34 comprar Epic React, which features a proprietary foam technology for the sole as well as its signature Flyknit for the upper.

Nike shares on Tuesday afternoon were up 1.2% to $67.15 and are up 7.4% in 2018.

The thick foam, made up of synthetic rubber, is designed for durability and responsiveness to impact.

"We call this nike free rn 2017 mujere most complete foam," Brett Holts, the company's vice president of running footwear, told TheStreet. "We feel like it gives us an edge over everything else that's in the market right now."
That asserted edge might come in handy this year. Nike posted a whopping 5% decline in North American sales in its second quarter, ended Nov. 30 — including a 7% dip in footwear. The drop in revenue was offset by double-digit gains in Europe and Asia.

The React, in particular, will take on nike air zoom pegasus 34 hombre and its running line, Boost. But React's most important element isn't the shoe itself but how it was made. Its proprietary technology — meaning it was made by and for Nike — will allow the shoe to hit shelves faster than ever.

"Because it's made in house, we basically control everything. How quickly we can fill demand helps with our push to innovate with a sense of speed and precision," Holts said.

In other words, the shoe is a manifestation of nike free rn distance 2 hombre goals, in which the company aims to cut its product design and manufacturing process in half, to under six months.

"We focus a lot of attention on manufacturing," COO Eric Sprunk said during Nike's investor day in October, when it announced its new production goals. "We're in the early stages of major shifts in our supply chain."

Another factor that seems ready to boost the React: The shoe is beautiful. See for yourself.