The failure of the Nike React Presto Womens For Sale to gain traction is doubly surprising because, after all, reintroducing an old shoe is a pretty low-risk strategy. The economics are attractive since demand has been proven and the cost structure is slim. The research and development process for a decades-old shoe such as Cortez is essentially an intern who said: "What if we made them in velvet?" (They did.)

Meanwhile, the company whipped its Nike Air Max 270 Flyknit Womens For Sale up to speed, cranking out a steady stream of special Cortez editions to complement the classic iteration, with its red swoosh and blue stripe—what sneaker fanatics call "the Forest Gumps." In May, there was the "Compton" colorway, flicking at the shoe's popularity in Los Angeles street culture, and the "Kenny Moore" collection, a reference to an Oregon track star. In June, the company dropped a pair featuring its popular Flyknit upper material. In July, there was another collection, this time a collaboration with Mister Cartoon, a designer best known for celebrity tattoos and graffiti. Nike even stamped out a China edition, honoring the country's first world champion in track.

There are still plenty of Nike Air Force 1 Utility Womens For Sale standard and esoteric—filling the shelves at Stadium Goods, which has two sneaker stores in lower Manhattan. "Some of the marketing push has definitely resonated," said owner John McPheters. "Though it hasn't turned it into a high-volume shoe for us."

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