In addition, since the park opened in Xintiandi shopping, with its rich cultural activities of Changchun public recognition. Consumers shopping, they can participate in various activities organized for shoppers to bring a different kind of fun.

Stop spending - shopping in leisure

Moore's core word is life, that is to say, in such a large shopping and leisure center, shopping is no longer buy things in the traditional sense, but as an integral part of life among recreational exist. "One-stop shopping" to "stop spending" and change a word to bring is a lifestyle change, which also gives the modern city of Changchun, a new form of life.

Xintiandi is much more lively weekend compared to Work Day, the reporter interviewed the entertainment world to come casual Lee, Lee family in the car factory, although to a new world to take more than one hour by bus, but "the son is willing to play "so they will often a day on weekends to play, Lee said:" This big, there are children if the rest of the way to the park, the children play, we have no place to stay here also. able to go shopping, to say now hot outside, let the children play in the house than outside the strong sun. "can be seen through the perfect combination of Xintiandi shopping park shopping, entertainment, leisure, catering, gardens, culture, can fully meet the needs of various consumer groups stop spending, and provide people with a new recreation paradise.

As an entertainment, culture, humanities aggregates, Xintiandi shopping park in the operating position, the entertainment, dining, recreation, social services and the combination of traditional shopping, fully embodies the shopping in leisure, recreation concept in shopping , to meet the fashion people and wage earners pursuit of the trend and enjoy life shopping. On the commodity orientation of "meta Volkswagen brand, serve the public consumption" for the purpose of commodity grade portfolio of "mid-range, high-grade, bagshoeschina.com supplemented by low featured" product positioning. With the Carrefour supermarket and Gome's presence, to further improve and enhance the mole format Xintiandi shopping park, reflecting the diversity of the new Xintiandi shopping park shopping concept. Xintiandi will also become the center of people's daily life, Changchun, friends gathering center, business service centers and social welfare activities of the center.